This concept is very simple. The more products you have with one company, the larger the discounts are that are available to you! I can offer between 10%-40% discounts based simply on the number of products you have with me.
www.merchantcircle.com/blogs/BLUE.CROSS.BLUE.SHIELD.ADVISORS.248-762-6296/2007/11/Save-Money-on-Insurance-by-Buddling-Products-Together/49424